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Sonos is a leading American audio technology company that is best known for pioneering wireless multi-room audio systems, which make it easy for listeners to stream music and other content throughout their homes. The company continues to innovate, creating wireless speakers, home theatre systems, headphones, architectural components, and integrated home audio solutions that revolutionise how people listen and connect to sound.

Guest Writer

Everything we make is intentionally designed to be easy to set up, control, and enjoy. But the Sonos experience can be as rich and multi-layered as you’d like. To make sure you’re getting the most out of your Sonos products, we present the ‘Essential Guide’ series.

, we’re pushing the boundaries of what a home speaker can deliver. With Era 100, that means powerful, room-filling sound in an elegant and compact form. While the groundbreaking design and spatial audio experience on Era 300 can envelop you in sound—making you feel like you’re inside the music.

Whether you’re brand new to Sonos or a long-time owner, the ‘Essential Guide’ series is for you. We’ll walk you through the entire Sonos journey step by step, from setting up Era 300 and Era 100, to diving into more advanced features. Ready? Let’s get to it.

The setup process for Era 300 and Era 100 is easy.

If this is your first Sonos product, you’ll need to download the Sonos app from the 

. Make sure you’re connected to WiFi, then place your speaker in its desired location and plug into power. Once you’ve created your Sonos account, the app will automatically search for new speakers and guide you through the rest of the setup process.

If you’re adding Era 100 or Era 300 to an existing Sonos system, simply follow the app-guided instructions to set up your new speaker. You can also find detailed setup instructions from the user guides 

A black Sonos Era 300 being taken out of its sustainable packaging

Featuring recycled plastics and crafted using 100% paper-based materials certified by the Forest Stewardship Council, Era 100 and Era 300 mark a major step toward our goal of delivering responsible packaging. We redesigned our signature clip system to use 41% less plastic, and replaced the cushion, handles, and cable ties with paper.

You can learn more about our sustainability initiatives 

An animation of soundwaves from an Era 300 using Dolby Atmos spatial audio

Era 300 is our first all-in-one speaker to deliver a spatial audio experience. Powered by Dolby Atmos technology, the speaker’s six drivers project sound left, right, forwards, and up, placing sounds within a three-dimensional soundstage, giving your music and films a sense of height, and opening up countless new sonic possibilities.

Because of the way spatial audio works, the placement of Era 300 is important. For the speaker to most effectively project sound, you should leave space above and to the side of the speaker rather than fitting it into a bookshelf where the sound beams might get blocked. We recommend that you leave at least one inch (2.5 cm) of space around the back of the speaker, and optimally two feet (.61 m) above it. You can learn more about placement tips here.

 ensures that your system sounds great by tuning your setup to the precise acoustics of your living space.

A pair of black Sonos Era 300 speakers on matching stands in a living room

A black Sonos Era 100 on an end table next to some books and a plant

With its two angled tweeters, powerful woofer, and Sonos-engineered acoustics, Era 100 produces rich, detailed stereo sound.

If you’re placing Era 100 on a counter or shelf, make sure that it’s not pushed right up against the wall. There should optimally be at least one inch (2.5cm) of space behind and to either side of the speaker, allowing sound to project outwards.

Just as with Era 300, you can fine-tune your speaker using Trueplay™ technology.

The Sonos app offers seamless control of your entire system from the palm of your hand, from playing music and grouping speakers to scheduling alarms and adjusting the EQ.

Below are a few of our most popular features in the Sonos app that will help you quickly find your favourite music or discover something new.

Even with millions of songs, albums, books, and podcasts at our fingertips, we often find ourselves going back to those handful of favourites over and over again. Save them to ‘My Sonos’ as you explore and then tap the star icon in the toolbar at the bottom of your screen to quickly access all the content you love.

Tap the magnifying glass icon in the toolbar to search by artist, song, album, playlist, station, genre, composer, and more.

When you’re not sure exactly what you want to listen to, tap the music note icon at the bottom of the screen, and let Sonos Radio or your favourite music service lead you down a path of music discovery.

A Sonos user controlling a black Sonos Era 300 from their phone using the Sonos app

Sonos Radio is our free radio service available in the Sonos app. Access thousands of radio stations from around the world, listen to 

, discover new music, and enjoy original content free. You can also preview stations and 

Tune in to Sonos Sound System, our signature station, to learn stories behind the music, find new artists, and hear the latest releases. Or check out exclusive stations curated by music icons including Thom Yorke, Brittany Howard, and Lorde. Follow 

 on Instagram for the latest, including fascinating deep dives into radio culture.

And if you want to listen in high-definition, ad-free, and with access to even more original content, including stations curated by Ghostface Killah, Björk, FKA twigs, and Blacksmith Radio, check out 

While the Sonos app remains the best way to access all the settings for your system, sometimes it’s quicker and easier to reach for the 

 on the top of your speaker. All of our speakers have touch controls or buttons that allow you to manage your experience without the app.

Tap Play/Pause once to play or pause content.

Tap and hold Play/Pause to play what your last active speaker is currently playing.

To adjust the volume, swipe your finger across the slider, or tap either end to turn the music up or down.

Tap the right arrow to skip to the next track.

Tap the left arrow to play the previous track.

Note: You can also disable touch controls in the Sonos app. From the Settings menu, tap System, choose your speaker from the list of products, and then toggle Touch Controls in the Hardware section to off.

A Sonos user engaging with the touch controls on a black Sonos Era 300 on a bookshelf

A Sonos user engaging with the touch controls on a white Sonos Era 100 on a table

Era 300 and Era 100 offer new levels of connectivity with WiFi, Bluetooth, and USB-C line in:

Stream over WiFi for the highest audio quality, and enjoy your music uninterrupted from calls or notifications.

For those moments when you want to let your friends DJ, you can connect to Era 300 or Era 100 using Bluetooth.

All you need to do is press the Bluetooth button on the back of your speaker until you hear a chime and the status light starts flashing blue. From here, find your speaker in your device’s Bluetooth settings. Once your device is connected, the status line will turn solid blue.

If you have a turntable, CD player, or other audio device, you can also connect it to Era 300 or Era 100 using the speaker’s USB-C port and 

If you want to stream to Sonos without leaving your favourite audio app, then you can use something called ‘direct control’. Spotify, Audible, Amazon Music, Pandora, and other services all let you 

. Just look for the button that allows you to play to an external speaker.

And if you have an iOS device, including iPhone and iPad, or a Mac, you can play sounds from your favourite apps out loud on Sonos 

If you want to add an extra layer of hands-free help for setting reminders or getting answers to questions, you can also use 

To make sure your voice control is on and ready to take requests, look for the white light on the top of your speaker. This signals that the microphone is on and your voice assistant is ready to respond. To mute your voice assistant, simply tap the speech button on the top of your speaker.

If you’re not into voice assistants, use the switch on the back of your device to completely disconnect the microphones. Just note that this will also disable certain features, like Trueplay™, which utilise your speaker’s microphones to adjust the EQ to the room.

An animation of a Sonos Era 300 using Trueplay™ to tune itself to a room

With sound, so much depends on the environment in which you’re listening. If you’re listening in a cozy room with thick carpet and tons of pillows, your speaker is going to sound different than if it was placed in a larger space with harder materials.

 measures the effect that your room’s size, furnishings, and other surfaces have in relation to your speaker’s placement, then fine-tunes the EQ to make sure it sounds exactly as it should.

There are two methods for Trueplay™ on Era 100 and Era 300: 

With Quick Tuning, your speaker plays a series of chimes, listens to how it sounds in the room, then compares the results to similar rooms that were measured using Advanced Tuning. Because this method does not rely on your phone’s microphone, Quick Tuning can be enjoyed by both iOS and Android users.

Advanced Tuning is our traditional Trueplay™ method that uses the microphone on your iOS device to adjust the EQ to the room. This process requires you to manually move your device around the room so your speaker can measure the sound in different environments. While Advancing Tuning requires a bit more effort, in return, you’ll benefit from a more precise tuning.

Whichever device you use, you’ll be prompted to tune your speaker with Trueplay™ when you open the Sonos app during setup, but you can always come back to it later by visiting 

If you’re looking for an even wider and more detailed sound experience, then you can pair two matching speakers in the same room.

Pair two Era 300 or two Era 100 speakers, add them to your Sonos system using the Sonos app, and then follow the in-app instructions to 

Sonos pioneered multi-room listening with a simple vision: Help music lovers play any song anywhere in their homes.

But how we live in our homes is ever-changing. Sometimes we continuously flow from room to room, crossing paths with partners, family, and housemates. Grouping our music across rooms helps us share those sounds, creating collective listening experiences, and bringing us closer together. But there are also times when we camp out in separate areas of the house, happy to stay put and have our individual experiences. With multiple speakers, the Sonos system adjusts to the unique ways we live in our homes.

If you want to explore how to expand your listening experience, visit 

 for more information on portable speakers, architectural speakers, and more.

, we’re bringing new sound experiences into the home, from the enveloping experience of spatial audio with Dolby Atmos on Era 300 to richly detailed stereo sound on Era 100—enabling you to feel more connected to your music than ever before.

A black Sonos Era 100 and a black Sonos Era 300 on an orange to yellow gradient background

The Essential Guide to Sonos Era 300 and Sonos Era 100

Every Sonos product, from our most powerful soundbar to our smallest portable speaker, is designed with simplicity and ease of use in mind. But we also offer countless ways to refine and personalise your sound. Whether you’re new to our products or consider yourself an expert, our ‘Essential Guide’ series is here to help you get the most out of your Sonos experience.

With the release of Ray, we’ve made it easier than ever to enjoy blockbuster sound at home. The compact and powerful soundbar connects to virtually any TV, works with all your streaming services, fits neatly in an enclosed space, and won’t blow your budget.

Whether you’re new to Sonos or adding Ray to an existing system, our ‘Essential Guide’ will help you get the most out of your new soundbar. If Ray is the start of your Sonos system, we’ll take you through the entire journey step by step, from unboxing and initial setup to advanced features, and the possibilities when you group Ray with other Sonos speakers. If you’re a longtime owner, then hopefully you’ll learn something new, or rediscover features you haven’t used in a while.

Once you’ve unboxed Ray, you’ll start by placing it under your TV (ideally one that’s 55” or less), neatly tucking it into a shelf, or mounting it to the wall with our 

. Despite its compact size, Ray provides a surprisingly wide soundstage that can easily fill a small or medium-sized room.

Ray comes with two cables: one for power, and one for connecting to the optical audio output from your TV. Once everything’s plugged in and powered on, open the Sonos app on your smartphone or tablet and follow the instructions to get Ray connected to your home WiFi network. If you’re not automatically prompted to start the setup process when you open the app, you can find it in 

The app will walk you through syncing your TV remote, but in case you skip that part of the process initially, you can go to 

User connecting optical cable to the back of a Sonos Ray

As part of our ongoing commitment to sustainability, Ray comes packaged in our custom uncoated kraft paper, which is designed to minimise the use of inks. The external box helps streamline deliveries to reduce the carbon footprint, and the internal protection removes EPE foam from our supply chain. You can learn more about our sustainable packaging efforts and our broader ecological work 

The Sonos app offers full control of Ray (and your entire Sonos system) from the palm of your hand. You can find a complete tutorial on using the app 

, but below are a few of our favourite features:

Speech Enhancement — For more detailed dialogue, tap the speech bubble icon on the Now Playing screen. This will amplify voices while keeping sound effects, music, and all other audio at its normal level. You’ll never miss a word, even if you need to keep the volume down.

Night Sound — Not wanting to wake sleeping housemates or irritate neighbours? Tap the moon icon in the Now Playing screen to reduce the intensity of loud sound effects and enhance quieter ones, allowing you to enjoy crystal clear audio without disturbing others around you.

My Sonos — Even with millions of songs, albums, books, and podcasts at our fingertips, we often find ourselves going back to a handful of favourites over and over again. Save your most essential music to My Sonos and access it instantly by tapping the star icon at the bottom of the Sonos app.

Search — Tap the magnifying glass icon in the toolbar to search by artist, song, album, playlist, station, genre, and more.

Browse — When you’re not sure exactly what you want to listen to, tap the music note icon at the bottom of the screen and let Sonos Radio or your preferred music service lead you down a path of music discovery.

You can also stream to Ray over WiFi without leaving your favourite music app.

Spotify, Audible, Amazon Music, Pandora, and other services all let you control your Sonos system directly. Just look for the speaker icon.

Alternatively, if you have an iOS device, including iPhone, iPad, or a Mac, you can stream audio from your device to Sonos via Apple AirPlay 2.

User operating the top panel buttons on a black Sonos Ray

User sitting on a bed watching TV with a black Sonos Ray

The Sonos system was designed to be flexible and adjust to the way you listen. And as omnipresent as phones are in our lives, sometimes it’s really nice to forget about them. That shouldn’t mean the music has to stop.

Ray is no different. Like all of our speakers, it has touch controls and buttons that allow you to manage your experience even when your device is not in reach.

Press the Play/Pause button once to mute the TV or pause and resume your music.

Press and hold the Play/Pause button to group Ray with your last active speaker.

Press the button to the right of Play/Pause to turn the volume up. Press the button to the left of Play/Pause to turn the volume down.

Swipe right across the touch controls to skip to the next track. Swipe left across the touch controls to play the previous track.

If you’d prefer to only control your Sonos system from the app, you can turn off each speaker’s touch controls. From the 

, choose Ray from the list of products, and then toggle 

Ray’s convenient size and zero-stress setup are only part of the story. What really sets it apart is its exceptional sound quality.

The custom acoustics include two powerful tweeters for clear highs, a pair of meticulously engineered elliptical woofers for full mid frequencies, and proprietary anti-distortion technology for perfectly weighted bass. Split waveguides project sound from wall to wall, and advanced processing accurately positions elements in the room so you feel like you’re at the centre of the action. Even better, our unique Trueplay™ software tunes your speakers to the precise acoustics of your space.

With sound, so much depends on the environment in which you’re listening. A cosy room with thick carpet and tons of pillows will reflect and absorb sound very differently than a larger space with bare walls and hard floors. The exact same speaker placed in those two spaces won’t sound the same, no matter how well it’s engineered.

With an iOS device, our Trueplay™ tuning technology will measure the effect that your room’s size, furnishings, and Ray’s placement have on what you hear, then fine-tune the audio output to make sure you hear everything as it was intended to sound.

You’ll be prompted to tune your speaker with Trueplay™ during setup. If you choose to wait, you can always come back to it later from the Settings menu. Tap 

, select Ray from the list of products, and then tap 

Ray is the perfect start to your Sonos home cinema.

On its own, Ray can make your shows, films, and games sound fuller, with crisper dialogue and more impactful bass. But by adding rear Sonos speakers, you can experience 360-degree sound. Ambient effects like footsteps, whispers, and elements of the score will completely immerse you in the world on screen.

For an incredible surround sound experience, you can learn more about combining Ray with Sonos One or One SL in our guide to creating the ultimate home cinema experience 

. If you prefer your speakers to blend discreetly with your home decor, Ray also works beautifully with the 

Ray isn’t just designed to enhance your viewing experience, but to bring stunning high-res audio into your home, too. One of the best ways to do this is with Sonos Radio: our expertly-curated selection of stations designed to soundtrack everything from early-morning alarms to late-night partying. With exclusive stations curated by musical luminaries like Erykah Badu, Brian Eno, and The Chemical Brothers, as well as thousands of global radio stations and our own selection of Sleep Sounds to help you fall asleep, Sonos Radio brings you music for every moment.

Sonos pioneered multiroom listening with a simple vision: help music lovers play any song anywhere in their homes with exceptional sound quality.

But how we live in our homes constantly evolves. Sometimes sound is a shared experience with our friends, housemates, or partners, but sometimes we want a separate soundtrack in different rooms. And other times we want to take our music outside without breaking the flow. Adding multiple speakers to your Sonos system expands the possibilities for listening.

Adding a Sonos Roam to Ray is a perfect example of this. 

 on your device or in the Sonos app, you can pair whatever’s playing on your soundbar with our ultra portable smart speaker, taking your music from the heart of your home to the palm of your hand. From there, you can head to another room or leave your home without missing a beat.

A white Sonos Ray on a media console below a TV

The Essential Guide to Ray

When it came to creating a voice control experience unique to Sonos, the team behind Sonos Voice Control™ took a listener-first approach that prioritized privacy, sound quality, and inclusivity along with hands-free ease.

“Voice control makes technology very accessible,” says Joseph Dureau, Vice President of Voice Experience at Sonos. Dureau leads the team behind Sonos Voice Control, a new innovation that offers listeners hands-free control of their music and systems with any voice-enabled 

 product. His interest in the technology, however, extends beyond his professional life.

As a father to two young children, Dureau is always trying to limit screen time for himself and his family. “Being able to control music with my voice helps me stay present,” he explains. “I don’t need to pull out my smartphone to change the song or adjust the volume, and my children don’t see me constantly looking at a device.”

Drawn to the convenience of voice control, Dureau and his team wanted to find a way to improve upon the technology in a way that only Sonos could, making it even more intuitive, private, and inclusive. Oh, and it had to sound good, too.

A white Sonos Roam with examples of voice commands in animated speech bubbles

“Everything we do aims to empower listeners,” says Dureau. “When we think about a new feature, product, or partnership, it has to be rooted in our ethos. And it has to be easy.” With the addition of Sonos Voice Control, the team has realized this ambition on a new level with a one-of-a-kind experience.

Sonos Voice Control stands apart from other voice assistants that have become synonymous with smart speakers.

First, the setup is nearly effortless: There are no extra apps to download or new accounts to create. Sonos Voice Control offers complete command of your Sonos system with any voice-enabled product, regardless of generation.

Unlike other voice assistants, Sonos Voice Control has a better grasp of natural language, so it understands the way people actually talk. For example, it understands “Hey Sonos, up a bit” as well as “Hey Sonos, louder.” Whatever comes more naturally. You can also quickly follow up one request with another without having to repeat “Hey Sonos” (also known as the wake word) every single time. “It seems like a small detail,” says Dureau, “But it creates a lot of friction.”

Also, Sonos Voice Control processes all requests locally on the speaker or soundbar, which significantly reduces the time to music. It’s as instant as tapping a control in the app. Most of the time, Sonos Voice Control just does what’s asked without a repetitive verbal confirmation.

Local processing also allows for limited playback controls on Bluetooth®, including pausing, resuming, and volume adjustments. Plus, because no data or audio transcript is ever sent to the cloud, Sonos Voice Control doesn’t compromise on privacy.

With the increase of smart devices in our lives, privacy has become a top priority for customers. It’s also the number one reason why listeners never set up or use a voice assistant despite being drawn to the ease. So, naturally, privacy became a top priority for the Sonos Voice Experience team.

“We don’t use any customer data to feed our engines,” explains Dureau. All requests are processed locally on the Sonos product. “At no point is your voice going to be sent to the cloud, transcribed, or listened to by anyone.”

Rather than making shopping frictionless or leveraging data to enhance voice AI and search engines, Sonos Voice Control services the listening experience. “It’s like a voice version of the app,” says Dureau.

“At Sonos, we want to make everything sound as good as we possibly can,” says Greg McAllister, Senior Manager of Sound Experience. Throughout his storied career as a sound engineer, McAllister has worked on everything from Hollywood blockbusters to award-winning albums alongside Sonos Sound Experience Leader Giles Martin at London’s famed Abbey Road Studios. When it came to choosing a voice for Sonos Voice Control, he wanted it to sound as “natural as possible.”

Rather than use a sterile-sounding option generated by AI, McAllister and his team sought the perfect human voice, which they found in Giancarlo Esposito, the beloved big-screen and Emmy-nominated actor known for 

So, what makes a good-sounding voice? “It’s very dependent on context,” explains McAllister. “For instance, if you’re listening to someone reading a bedtime story, then you want the voice to be nice, soft, and relaxing. If you’re listening to somebody making an announcement, that should be a bit more direct.” Sonos Voice Control had to do it all.

“We want something that’s warm and positive, but also informative. Giancarlo’s voice perfectly fits the bill. He has a really nice deep resonance about his voice that feels very warm.”

“I’ve had a lot of experience playing characters, but I realized with Sonos that I would have to manipulate my voice in a way that was really me. It enticed me to be a part of this because people respond to the quality of my voice—they say it can be calm, it can be reassuring. It’s a voice that people recognize before they even recognize my face.” 

Giancarlo Esposito recording voice over in the studio

Giancarlo Esposito speaking with an audio engineer in the studio

Even more important than the human output of Sonos Voice Control is the human input that informed its final articulation.

Dureau and his team paid close attention to creating the best experience for 

 existing and future Sonos listeners. While surveying a diverse set of testers for an initial launch in US English, it became clear that they would not be designing for a monolith and found a few interesting opportunities for innovation.

“In the US, we noticed a large majority of song titles and artist names in Spanish,” explains Dureau. “We wanted to make sure that words would be pronounced correctly.” He laments how other assistants tend to mispronounce or alter non-English words and names entirely, sending the people on the other end hearing them that they were not considered in this technology. “We want everyone to feel included in the Sonos Voice Control experience,” he says.

A French native, Dureau also brings a special appreciation for regional accents. The US-based testers ranged from Southern California and New Jersey to Georgia and Minnesota, and the team plans to continue expanding the pool. “Every time we launch Sonos Voice Control in a new region,” Dureau continues, “we will do everything we can to make sure it works with the variety of accents you find there.”

Also included in the Sonos Voice Control experience? Amazon Alexa and Google Assistant.

Sonos is all about choice, letting you stream from your favorite services, mix and match speakers to customize your system, and even use multiple voice assistants. So, listeners who want a little extra hands-free help managing their smart home devices, getting answers to questions, or ordering dinner can also use Amazon Alexa or Google Assistant on their Sonos system. Alexa even works with Sonos Voice Control on the same speaker.

“We just want to be the best conduit of sound,” explains McAllister.

Sonos Voice Control is now available in the US. Learn more 

. For a deeper dive into the ins and outs of the technology behind the feature, visit our 

Closeup of a white Sonos Roam being used on kitchen countertop 

Voice Control, But Make It Sonos

In August 2021 Sonos became the official sound partner of Liverpool Football Club. It’s our first team partnership in sport and an absolute gamechanger. As we near the end of our first season with Liverpool FC, we recognise more than ever how Liverpool—the club and city—sound like nowhere else on earth.

On any given matchday, it starts with the scuffs and shuffles down Skerries Road and Arkles Lane as 50,000 people make their way to Anfield Stadium. Then the beeps and clacks of each supporter moving through the turnstiles, the local Scouse chatter between them, followed by the echoes of the stadium announcer around the ground as the players of Liverpool FC take the field to warm up. Slowly, as the stands fill, chants and songs charge the air. These are the sounds that make the heart beat a bit faster if you’re lucky enough to be there.

And then, a few minutes before kickoff, a bit of modern magic. Those of us who can’t be there in Anfield turn on our televisions to hear thesong we’ve all been waiting for. 

When you walk through the storm, hold your head up high

, the stirring opening lines of Gerry & The Pacemakers 1963 hit, ‘You’ll Never Walk Alone’, Liverpool FC’s official anthem. The song suddenly seems to collapse the distance between wherever we are and this glorious, hallowed ground of sport. Within seconds Gerry Marsden’s velvety croon is overtaken by the roar of Liverpudlians singing every word, there to support their team through thick and thin. This is the distinctive shared experience that inspires Sonos’s partnership with LFC.

“Being in the stadium and singing the anthem of Liverpool is such an amazing feeling,” says Ian Cowen, a local supporter who’s been going to games since before he can remember. “The hairs on my neck still stand up each time I hear it.”

Sonos allows the rest of us around the globe to truly feel these same emotions at home, as they happen, like never before. Perhaps we sing along from Germany or Japan or California, but in the moment, we can be transported to this iconic ground near the River Mersey. Perhaps our hearts beat a little bit faster too.

LFC fan holding up a Liverpool banner at a match

The song ends. A brief hush, then the whistle. The rousing rumble of Anfield—the Kenny Dalglish, Anfield Road, and Main Stands, and of course, the legendary Kop—launches the players into action. There’s nothing like it.

Liverpool FC’s current coach, Jürgen Klopp, believes this sound and energy has the power to push the team forward. “The atmosphere at Anfield is the best I have ever experienced,” he says. “It should serve as an example to everyone about how supporters can influence a team and influence a game.” You can often see Klopp on the touchline exhorting the fans to make it even louder, a fitting frontman for what many pundits have taken to calling “heavy metal football” for its relentless and rollicking style of play.

But that hardly gives this team enough credit. They are a symphony to watch. An international squad—Senegalese, Egyptian, Brazilian, Dutch, Japanese, English—all coming together, defending and attacking as one, driven by the unmistakable spirit of Liverpool behind them.

This is not lost on those who have to watch their beloved Reds from home. The passion of Anfield comes clearly through the speakers, the lift it gives to the players visible as they battle to the very last second of every match.

“With millions of Reds globally, Liverpool FC’s sound sits well outside the walls of its stadium, reverberating through countless towns and cities, and creating a sense of community over shared moments of celebration, loss, or encouragement to keep fighting,” says Pete Pedersen, Sonos’s Vice president of Marketing.

“Sound has always been an essential part of sports,” Pedersen adds. “It breathes energy into every game, whether it’s the music that players listen to while getting hyped for a match, the vibrating chants from fans in the stands, or recreating a stadium experience at home. Liverpool is also a city famously steeped in music. We wanted to embrace that heritage and connection.”

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