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Sonos is a leading American audio technology company that is best known for pioneering wireless multiroom audio systems, which make it easy for listeners to stream music and other content throughout their homes. The company continues to innovate, creating wireless speakers, home theater systems, headphones, architectural components, and integrated home audio solutions that revolutionize how people listen and connect to sound.

If there’s one thing you’ll notice when stepping inside a 

, it’s the familiar, warm atmosphere — much like the restaurant’s original farmers’ market stand. Their secret? Sound. Sizzling veggies, chatting customers, and inviting music that meets the mood.


Sound is one of the biggest contributors to setting the tone of a space, and it’s exactly what Chaia is leveraging as it conquers one of its biggest challenges to date: How to keep growing without losing the friendly ambiance that it’s known for.

Since their market days, co-founders Bettina Stern and Suzanne Simon have successfully expanded their footprint to three locations.

“Our years selling at markets gave us a chance to slowly build our business and to figure out what worked,” says Bettina. “Selling at markets was up close and personal.”

This taught them the value of welcoming each and every customer. “From those early days at [the] market, we were able to differentiate ourselves, define our purpose and values early, and we’ve never strayed.”

A photo of a plate of three tacos at Chaia Tacos

A closeup photo of a row of overhead lamps above a seating area at Chaia Tacos

As Chaia has grown, it’s recreated that same personal, welcoming atmosphere at multiple storefronts. One of its most important tools in that effort has been Sonos Pro. With personalized, flexible, and quality music options at each restaurant, Chaia can ensure all of its guests feel welcome no matter where they visit.

The challenge: creating consistent ambience

Chaia already knows how to succeed as a farmers’ market stand and as a series of local shops, and now they’re 

 to grow throughout the DC-Maryland-Virginia region and beyond. As Chaia grows, they’ve been working to make the ambience they’re known for consistent in every location.

While Chaia values giving team members freedom over what music plays, they need to be sure that the music aligns with their values and brand, and will put a smile on customers’ faces. As Bettina explains, “We want to forge ahead into our next chapter of growth with all the good vibes intact.”

A photo of the open seating area for diners at Chaia Tacos

A closeup photo of a tray of a dozen tacos at Chaia Tacos

A photo of a table full of diners at Chaia Tacos with a black Sonos One mounted on the wall in the background

Chaia can set up their music and forget about it. They don’t need to worry about licensing or if the music will fit the ambiance. Plus, the user-friendly dashboard makes addressing any technical issues a breeze.

Juan Dromgoole, Chaia’s Director of Operations, says that “with a simple visit to the Sonos Pro dashboard we’ve been able to solve everything.” If anything does require further attention, Sonos’ excellent support team can take care of it.

He acknowledges that Sonos Pro has been able to provide excellent support through a dedicated Customer Success Manager (CSM) – ensuring any technical issues are quickly resolved. Within the dashboard, Chaia is able to effectively manage the music and ambiance. In case anything requires further attention, Chaia can rely on Sonos Pro's dedicated support team, giving them peace of mind and the freedom to focus on their business.

Most importantly, Sonos Pro lets Chaia’s team focus on their work. Its reliability combined with scheduling features means that they don’t need to constantly look after the music system. Juan noticed that “Our supervisors’ focus has shifted to running the floor rather than worrying about the music so much.”

By empowering employees to control the music and create the perfect ambiance with specially-curated stations, Chaia can keep the local flavor it's known for across every location.

With Sonos Pro, Chaia  can enjoy the convenience of managing all features from one central location, even when they are off-site. This remote management makes it easy for businesses to customize and adjust the music to fit their customers' needs, no matter where they are. The scalability of Sonos Pro is a huge difference-maker for Chaia, and it means they can keep growing without worrying about their ingredients for success.

Those early days at the market taught Chaia’s founders three ingredients that helped them grow quickly. By staying attentive to these factors, they have been able to keep expanding.

Chaia staff ensure that every customer feels welcome as soon as they walk through their doors. They first learned this value at the farmers’ markets, and they’ve worked hard to keep the same ethos as they brought their food to brick-and-mortar locations.

Bettina says a great way to welcome customers is with music. “Music has the extraordinary effect of setting the mood. At Chaia, we like to help ‘set the stage’ for our guests by inviting them into our spaces with warmth and hospitality. Good music can make them smile.”

Thanks to Sonos Pro, the guests are already smiling when they walk in, and they’re even more ready to enjoy delicious food.

Naturally, the most important factor in a restaurant’s success is its food. From the very beginning, Chaia has focused on cooking 

, healthy food with delicious, fresh ingredients.

The vegetable-focused menu lets Chaia make sure its business is sustainable and healthy, and the great recipes keep people coming back for more. On top of that, by buying locally as much as possible and seasonal, fresh vegetables from local farms, Chaia almost guarantees its food will be delicious.

Buying fresh, seasonal, and local food can come with challenges: How do you have a consistent menu through the changing seasons? The answer is, you don’t. Chaia adapts select menu items to what’s in season. They also give customers the flexibility to customize their tacos however they want.

The flexibility doesn’t stop at food. Chaia also changes its ambiance with the time and day of the week. Bettina says, “Mid-afternoons during the week call for music that puts you in a good mood (country has a good chance of doing that) while Sunday mornings might bring some jazz tunes into the shop.”

A closeup photo of a sweet potato taco at Chaia Tacos

A photo of Chaia Tacos' menu boards on the wall

Chaia knows that its customers come for the welcoming environment and great food. They needed a way to keep growing while maintaining what made their restaurants so successful in the first place. With Sonos Pro, Chaia Tacos can maintain their farmer's market atmosphere and welcoming environment in every location, allowing customers to enjoy delicious food and good vibes, no matter where they are.

With our easy and scalable solution , Chaia Tacos can create the perfect atmosphere for their customers, ensuring they keep coming back for more. As Bettina says, "Tacos and music can change the world." If you want to see how Sonos Pro can help your business create the perfect ambiance, 

get in touch with a Sonos Pro representative today

*Sonos Pro is only available in certain territories.

A photo of the front counter at Chaia Tacos with their menus on the wall

How Chaia Tacos uses Sonos Pro to succeed at scale

, delivering unparalleled sound experiences to customers with its best-in-class speakers. But why stop at home? After all, music is the driving force behind so many great experiences — whether it’s a meal out with the family, a shopping trip with friends, or a relaxing afternoon at a favorite café.

Through its new comprehensive streaming solution, Sonos is bringing its expert craftsmanship and audio excellence out of the home and into commercial spaces. Restaurateurs, retailers, and café owners can now create more impactful customer experiences with this business-focused offering: Sonos Pro.

This guide will cover the ins and outs of Sonos Pro, offering insight into how Sonos is transforming the commercial audio landscape. Here’s what we’ll explore:

Amplify your brand: Sonos Pro and commercial streaming services

How restaurants and retailers benefit from Sonos’s commercial offering

Create your ideal environment with on-brand music

Remote access keeps you in control at all times

Level up your existing system with seamless integrations

Take control over your brand sound with Sonos Pro

A photo of two patrons of a yoga studio engaged in conversation, with various yoga paraphernalia and a Sonos speaker in the background, and a 3D rendering of a yoga studio

Amplify your brand: Sonos Pro and commercial music streaming

Commercial music streaming services provide catalogs of licensed music that make it possible for shops and restaurants to create an atmosphere that aligns with their brand. Not only does this music enhance customer mood and stimulate employee productivity, but it also contributes positively to a business’s bottom line.

Sonos Pro includes access to curated stations specifically designed for 

commercial use in restaurants and retail stores

. But that’s just to start. Sonos takes it a step further than other commercial streaming platforms by giving you complete control over your brand sound through a three-pillar approach that includes high-quality speakers, commercially licensed music, and a dashboard for central control.

Sonos Pro brings audio excellence into commercial spaces with speakers designed to fill any space with a crisp, clear sound. Create the perfect sound system for your space using a combination of two speaker options —  

High-quality speakers

Both of these speakers are equipped with WiFi capability, eliminating the need for hardwiring. This also means you can easily add new speakers to your sound system as your business scales, so every space has a consistent atmosphere.

Unlike streaming music at home, playing it in your restaurant or shop requires commercially licensed music. But with Sonos Pro, all you need to do is hit play. The streaming solution includes access to Sonos Backgrounds, a comprehensive catalog of pre-licensed music that caters to any commercial environment.

Commercially licensed music

Sonos Backgrounds comes in two tiers: Essential and Premium.

 Choose from a variety of ad-free stations, with music from independent artists that is organized by genre, business type, and season.

  Get access to hundreds of stations that feature music from the artists your customers know and love.

With either tier, you can rest assured knowing that your music is fully licensed for commercial use and can fit any atmosphere you want to create for your customers. Plus, Sonos Backgrounds filters out all explicit content and themes, so you know your music is suitable for all audiences.

The Sonos Pro dashboard is the secret ingredient to your perfect atmosphere, bringing your speakers and music in harmony to create the perfect audio backdrop. Accessible through both web and mobile, you can check on any location at any time to make sure your customers hear music to match the mood.

A central dashboard for complete control

Sonos Pro provides seamless control over your sound system through a single, centralized dashboard accessible via your mobile device or tablet.  Manage the music, speaker volume, system scheduling, and access controls, all remotely.

A photo of two employees of a boutique retail clothing store holding a discussion behind the counter of the store and pointing to a tablet device, with a screenshot of the Sonos Pro dashboard

Benefits of using Sonos Pro in your restaurant or store

, like Chaia Tacos, or an established retailer with a presence in 25 states across the country, like Faherty, Sonos Pro provides all the tools you need to boost your business with the power of music.

Now let’s dive into the primary benefits your business can gain by choosing Sonos Pro for your commercial sound system:

Background music is your behind-the-scenes sales support. Use it to create a lively environment for restaurant patrons or encourage customers to circulate more slowly through your shop. Whatever your business goals, the background sound in your establishment can have a positive impact on your bottom line.

With access to a variety of stations playing commercially licensed music through Sonos Backgrounds, Sonos Pro helps you find the sounds that perfectly resonate with your brand. The music is also ad-free, meaning uninterrupted playback for your customers and staff.

For those on the Premium tier, you also get exclusive access to recognizable music from top artists, so you can create an atmosphere to match any 

Running a successful business is all about juggling priorities. With so much on your plate, the last thing you want is to constantly drop into your shop or restaurant to make sure the right music is playing at the right volume. Likewise, you don’t want your sales team bogged down by your sound system when they are supposed to be elevating customer experiences.

 features, you can check the status of each of your location’s sound system from anywhere using the dashboard, eliminating the need to be on-site at all times. It lets you schedule your sound system in advance — so it automatically adjusts the music, volume, and tempo throughout the day. Even when you’re away, you’re still in control. Plus, your team is free from distractions, so they can help customers and drive sales.

People don’t always notice it, but a store or restaurant that’s too quiet can be unnerving and hamper your business. That’s why your Sonos Pro account comes with direct access to a success manager through a prioritized phone line or online chat.

Your representative can help you swiftly navigate any issue and provide a solution, including connecting you to a customer support specialist who can help you navigate any troubleshooting so you can eliminate downtime and get your sound back on track.

Even if you already have a commercial streaming service or remote monitoring and management tool, Sonos Pro integrates seamlessly with other platforms to help you level up the entire sound experience in your business.

If you’re already using another commercial streaming service like Soundtrack Your Brand, Rockbot, Cloud Cover Music, or Jukeboxy, you can still connect to the central Sonos Pro dashboard and distribute your music through your Sonos speakers.

A photo of two employees in a contemporary restaurant holding a discussion over a tablet device, with tables and chairs in the background

Every detail matters when you’re trying to stand out from the competition. Still, many business owners neglect to invest in one of the most powerful sensory experiences for their customers: sound. With an end-to-end solution like Sonos Pro, you can gain an edge over the competition with high-quality speakers, commercially licensed music, and an easy-to-use dashboard to control it all.

 for your retail or restaurant business and take control of your brand sound today.

A photo of a member of staff working in a restaurant, inspecting something on a tablet device

The Ultimate Guide to Sonos for Business and Commercial Use

Brick-and-mortar is bouncing back in a big way: analysts project that American consumers will  

 on in-store purchases this year. That makes 2024 the perfect time for retailers to invest in new ways to attract customers, drive sales, and even expand their business.

In this competitive landscape, business owners must do everything they can to set their stores apart and provide the best customer experience possible. This is especially true considering all the major retail events occurring over the course of the year — from the holiday season to the sales specific to your store or industry.

So, whether you’re selling electronics, luxury apparel, or consumer packaged goods, you need to create an environment that’s more engaging for buyers by creating the right shopping experience.

One often overlooked aspect of this experience is the music in your store. By finding the best music for your retail space, you can help drive customer purchases at any point in the year.

A photo of the inside of a retail store with clothing and home items, and an adult and child shopping and having an amusing conversation

Why you need to give your customers the perfect sound year-round

People are familiar with the emotional and mental benefits of listening to music in their personal lives, whether turning around a bad day or helping cement memorable experiences. But in the retail world, music also represents a low-cost, low-effort way of driving consumer behavior. It’s your behind-the-scenes employee that helps create an environment where customers are more likely to buy your products.

 of your music all impact the way customers navigate your store and make purchase decisions. Softer, low-tempo music can help calm shoppers during frenzied sales events, giving them more time to circulate and find the right items. If you’re looking to capitalize on high volume, fast-paced music will encourage shoppers to move quickly through your space, clearing the way for new customers.

In the current thriving retail landscape, matching your music to the occasion — whether it’s the holiday season, a back-to-school sale, or a typical weekend — gives you the competitive edge you need to boost business.

How to set the stage for any retail event with music

The shopping rush around major holidays and seasonal sales is critical to your business. Thanksgiving, Black Friday, and the winter holidays drive a huge percentage of retail sales. The holiday season alone brings in 

, with some industries bringing in even more during this time. But that doesn’t mean you pack it in for the rest of the year.

There are plenty of other occasions throughout the year that you can use to drive sales — from Hallmark holidays to the new product releases and milestones unique to your business, not to mention the everyday interactions that form the foundation of your business.

Here are some tips for finding music to match major retail events over the course of the year.

Major seasonal celebrations like Thanksgiving, Christmas, Hanukkah, and the lead-up to New Year’s can be incredibly lucrative for your business. And as you well know, they’re also incredibly busy. But in terms of the music, these holidays couldn’t be simpler: play the classics.

Stick with the classics during major holidays

Shoppers love the nostalgia of searching for gifts to a backdrop of festive lights, decorations, and cheerful ballads. Playing the right mix of holiday music will bring back those fond childhood memories and motivate your customers to find that perfect gift to create new ones.

The best part? These tried-and-tested classics are about the song rather than the singer, so you can use independent or mainstream artists from commercially licensed streaming services to achieve the same effect as the original versions.

The winter holidays naturally take up a lot of attention, but there are plenty of other events throughout the year that you can leverage to promote your business. Hallmark holidays like Valentine’s, Mother’s Day, and Father’s Day are key opportunities for specific retail niches like jewelry, electronics, and apparel.

Don’t forget about those Hallmark holidays

A National Retail Federation survey projects 

Mother’s Day spending alone to reach over $35 billion this year

Capitalizing on these spending splurges can be as simple as finding a station that plays music centered around appreciating mothers, fathers, and significant others. It’s a simple addition to the atmosphere in your store that accentuates your decorations and promotional efforts to generate more business.

You don’t need to rely on your calendar as a reminder to generate a buzz for your store. Building hype during the “off season” helps create a steadier flow of business, which is especially helpful for highly seasonal industries. Creating your own sale or retail event is the perfect way to do this.

Build hype for new sales, products, and locations

Music can help you create an energized, exciting environment for events specific to your business — like store-specific sales, new product releases, and even the launch of a new location. Using upbeat, louder music during overstock sales or ribbon-cutting ceremonies helps gain customer attention and engage your staff.

right sound system and streaming capabilities

, you can even coordinate your music across locations to create a truly seamless brand experience.

The only thing worse than no music at all is listening to the same playlist over and over again. Not only does it get stale for any of your regulars, but repetitive music is also incredibly frustrating for the staff who have to hear it day in and day out. Energize your customers and set the stage for better employee interactions by introducing some variety into your retail sound.

Use a catalog of music to keep your sound exciting year-round

People’s moods and interests change throughout the year, and 

. Building flexibility and variety into your atmosphere with a large catalog of music helps you match the energy of the season. Plus, it’s an easy way to keep your atmosphere from becoming stagnant.

In between all these seasonal sales and retail events, it’s important that you build up the foundation of your brand sound with music that fits your brand. Whether you speak to trendy retail shoppers with top hits or cocktail lounge diners with smooth jazz, establishing your background music within a particular genre helps establish a connection with specific customer bases.

Match your brand sound to your retail vertical

To get the most return on your music investment, ensure the genre played in your store also aligns with the category of merchandise you sell.

Studies find that creating alignment between the background music and sentiments around the product category in a story can increase the 

willingness of customers to pay for those specific products

. For instance, shoppers tend to spend more on luxury products like jewelry, sunglasses, or high-end electronics when classical music plays in the background.

Between all the playlists for holidays, sales, and seasonal events, it’s important to consistently bring things back to your brand sound.

A photo of two people looking at a tablet device and holding a discussion in a retail store with bicycles hanging on a wall in the background

Find the perfect retail store playlist with Sonos Pro

Now you know how to create the perfect background sound for any and all retail events throughout the year — all that’s left is to find the right music streaming service.

Sonos Pro is a comprehensive sound solution for your business that offers a catalog of commercially licensed music to retailers, restaurateurs, and other business owners. It includes music that can be played worry-free in any retail environment.

With the Sonos Backgrounds Premium Tier, you get access to music from mainstream and independent artists, plus the following benefits:

Ad-free stations to provide a seamless background sound

Choose from hundreds of different programs to keep your music fresh

Music categorized by business type and season to easily match the mood

Filtering of explicit content and themes to ensure music is appropriate for everyone

Pre-scheduling features that let your employees focus on providing amazing service

A secure system that restricts access to anyone except admins

Sonos Backgrounds also has an Essential Tier, which includes access to a variety of stations and music from independent artists.

the comprehensive Sonos Pro sound solution

 that includes stereo-quality speakers and a central dashboard that lets you monitor and manage the system from anywhere.

Whether you’re gearing up for the holiday season, opening a new location, or just keeping your brand sound exciting, retail playlists are critical to your store’s success. With Sonos Backgrounds, you can easily find the best music for every retail event.

 provides retailers and other business owners with the perfect sound for any environment.

A photo of a technician on a ladder installing a Sonos speaker in a boutique retail store, with aromatherapy items arranged on a shelf and a desktop computer and keys on a desk

How To Choose the Best Music for Every Retail Event

Music plays a subtle yet crucial role in your customers’ shopping experiences. The rhythm, tempo, and genre of your retail store music define the ambiance of your business and, ideally, leave a lasting impression on your customers.

Most retailers invest significantly in visual aesthetics — the perfect layout, captivating displays, and impressive staging — but often underestimate the power of a well-curated sound experience. Sound, or the lack thereof, is an element of your store’s atmosphere that customers may not actively notice but will definitely feel: studies find that supermarket shoppers 

spend over $8 more per person when uplifting music is playing

Playing the right retail store music not only amplifies your brand identity but also speaks to your target audience, making their shopping experience more unique and enjoyable. This is why understanding how to effectively use music in your retail store can be a game-changer for your bottom line.

This blog post will explore six ways you can use background music to create the perfect sound experience for your customers, including:

Using the right commercial music streaming service

Choosing music that aligns with your products, customers, and brand

Finding the right speakers for your layout

Using tempo and volume to drive traffic flow and purchases

Switching things up to keep customers engaged

Using remote monitoring and management to maintain control

How to amplify your retail atmosphere with Sonos Pro

A photo of a technician on a ladder installing a speaker at a retail store

Create the ultimate shopping experience with background music for your business

Music, when used right, can be a silent salesman, creating a welcoming shopping environment that sways customers’ decisions. Using the right background music helps set the tone for your customers, cement your brand strength, and bring a consistent, familiar atmosphere to every new location.

For instance, the luxury clothing and apparel brand, Faherty, has over 50 locations across the United States. With so many stores, it needs more than displays and decor to establish the laid-back, beachside vibes its customers have come to love. Faherty uses 

 and its extensive library of background music to find the perfect sound and deliver it consistently across each store.

How Chaia Tacos uses Sonos Pro to succeed at scale

The Ultimate Guide to Sonos for Business and Commercial Use

How To Choose the Best Music for Every Retail Event

6 Tips for Creating A Better Retail Experience with Music

Create the Perfect Atmosphere in Your Restaurant with Music

How To Remotely Manage and Monitor Music in Your Retail Store

Background music for cafes: how to amplify your business and customer experience

How To Set Up a Music System in Your Retail Store

How Restaurants Can Use Music to Increase Customer Retention

4 Ways to Haunt Your House with Sound

The Essential Guide to Move 2

When to Roam, When to Move

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